LOGANSPORT — With their location on Fifth Street starting to feel slightly crowded, Angelica Rosales and Juan Padilla decided it was time to start looking at moving their business to a larger building.

“Three years ago, we noticed it was getting crowded,” Rosales said.

Two months ago, Amy's Fashion opened in its new downtown location at 600 E. Broadway.

“People started looking for us, but it was too small at the previous location to decorate for parties,” said Rosales. “We wanted a place that was bigger to fit all of the merchandise.”

When looking for their new locaiton, the owners wanted to find something that allowed them to continue to expand in the future and attract more traffic.

The emptythree-story  building on the northeast corner of Broadway and Sixth Street seemed perfect. Rosales added heavy traffic travels on the street through downtown.

Rosales and Padilla decided to open the business in 2006 because they were familiar with decorating for parties and receptions for special occasions.

“We used to do this in Mexico 10 years ago,” said Rosales.

In fact, Rosales’ mother had a dress shop in Mexico and Rosales became interested in having one after she moved to Logansport.

Rosales and Padilla can decorate for weddings, baby showers, Quinceaneras (15th birthday) celebrations, sweet 16 parties, and any other formal occasion someone may want decorations for.

In addition, the business also sells dresses for most formal occasions and rents tuxedos. Rosales offers alterations for the dresses. Accessories are available for purchase, including tiaras and veils.

Also available at the shop are items for baby showers, baptismal and first communion outfits, wedding and reception decorations, invitations and items for Quinceaneras celebrations.

Amy’s Fashions also specialize in creating special centerpieces for parties and receptions. The location is filled with items, which can be used to help decorate the centerpieces. Rosales and Padilla can also arrange flowers to use as decorations.

Gift bags and balloons are for sale, while table cloths and chair covers with ribbons can be rented.

Since the move, Rosales said she has been able to expand her inventory to sell more items, which she may not have been able to display previously.

She believes the move has helped attract a new group of customers, who may not have realized the store existed. At her old

location, Rosales said she had mostly Hispanic customers. Now, she has a mixture of Hispanic and Caucasian customers.

Her goal is to attract anyone, who is planning to hold a party.

In time, she would like to open a reception hall on either the second or third floor. She would also eventually like to open a second, smaller location in town, to accommodate more people in the area.

While the owners speak Spanish, Rosales said there is usually someone in the store who can speak English.

Rosales is feeling confident with her business and with the move.

She feels the business will remain successful, since she said no one else locally sells the exact same items as Amy's Fashion.

“I like the business growing,” she said. “There are more people shopping and I have more work now.”

• Denise Massie is a staff writer at the Pharos-Tribune. She can be reached at 574-732-5151 or via e-mail at

denise.massie@pharostribune.com.