From Staff Reports
Wal-Mart of Logansport has awarded a $5,000 grant to the Logansport-Cass County Economic Development Foundation to be used toward a study of target marketing with Ball State University.
LEDF matched the gift with $5,000 of its own funds to further the study of currently established employers and the possibility of helping them expand in Logansport and Cass County. The study will also look at how to attract new industry to the area.
The study might take up to six months to complete and will begin with an LEDF board strategy session that will be led by Ball State personnel. When the study is completed, information will be used to assist the LEDF and other entities with a better understanding of targeted marketing and its uses.
“We are grateful to Wal-Mart and their local management team for this grant,” Chad Geer, chairman of the LEDF board of directors, said in a press release. “Through their generosity and our partnership with Ball State, we will more narrowly define our marketing efforts to potential business that are looking for the resources our community can offer and also focus on existing business to assist them by providing tools that we have control of to maintain their competitiveness and long term growth.”
